But most of you reading this will already have an account with at least one of the challenger banks, like Monzo, Revolut or Starling. People are more likely to stay with their bank than they are to stay with their partner.Ī study from 2020 estimated that within 5 years 44% of brits will have a digital-only bank. On average, people stay with their bank for 17 years-which implies that it’s either too much effort to switch, or that they have brand loyalty beyond belief.
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